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How are transactions tracked? |
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Cookies are used to track advertiser sales and leads. Cookies are used in two stages of tracking: at ad load and when the ad is clicked. The function of these cookies is solely for the purpose of paying publishers (Web site owners) commissions when a consumer creates a lead or makes a purchase. |
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What about customers who have their cookies turned off? |
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Over 99% of all Internet users have cookies enabled in their browsers (less than 1% of all users have their cookies disabled). The fact is that cookie-based technology is a reality that will remain a part of consumer tracking for individual Internet businesses. In the highly unlikely situation that a customer has cookies disabled, the customer is out of the range of publisher tracking and sales that occur cannot be tracked. |
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What is a commission payout? |
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A commission payout is an amount of income received by a publisher for some quantifiable action such as selling an advertiser's product and/or service on the publisher's Web site. |
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A publisher, also known as an affiliate or reseller, is an independent party that promotes products and services of an advertiser in exchange for a commission on leads or sales. A publisher displays an advertiser's ads, text links, or product links on their Web site, in e-mail campaigns, or in search listings. The publisher is paid a commission by the respective advertiser when a visitor takes a specific action such as filling out a form, subscribing to a service (both lead examples) or making a purchase (a sale). |
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An advertiser, also known as a merchant or retailer, is a Web site or company that sells a product or service online, accepts payments and fulfills orders. Advertisers partner with publishers to help promote their products and services. Publishers place advertisers’ ads, text links, or product links on their Web sites or include them in e-mail campaigns and search listings in exchange for commissions on leads or sales. |
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What is an affiliate marketing program? |
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(Also called Affiliate Marketing, Advertising, Performance Marketing, Partner Marketing, CPA, or Associate Program) In an affiliate marketing program, a publisher receives a commission for generating a transaction, such as a lead or sale, for an advertiser that the publisher is promoting. The advertiser provides its ads to publishers and assigns a commission for each action it wants to accomplish. Publishers place the tracking code for these ads on their Web sites, in their email campaigns, or in search listings. Whenever a visitor uses these links to generate an action on the advertiser site, that transaction is tracked online. If a product or service is purchased, the customer pays the advertiser directly, and the publisher is paid a commission for that transaction |
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An impression is the viewing of an advertising banner, link, or product on the Internet. |
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What is click-through (also called click)? |
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A click-through refers to the action a consumer takes when they are referred from one Web site through a link or advertisement and is taken to another Web site. Click-through ratio is the percentage of clicks for the number of advertising impressions displayed. |
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The conversion rate is the percentage of visitors who take a desired action. The action that determines conversion is determined by the advertiser and may be a sale on the advertiser's Web site, a completed lead form, or another action. |
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What is CPA (cost per action)? |
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CPA is a metric for online advertising where a rate is set for every action that is taken by a user. |
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What is CPM (cost per thousand impressions)? |
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CPM is a metric for online advertising where a rate is set for every thousand impressions. |
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What is performance-based marketing? |
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Paying for actions taken by a consumer as they occur on the Internet, rather than paying up front for advertising space. Any type of revenue sharing program where a publisher receives a commission for generating a lead or sale for an advertiser. |
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